SKU · Phase 2 Specialist
Digital PR Research Study
Bridge antara Publishing moat dan Track B link acquisition. Original research + dataset + DOI + PR distribution dalam satu engagement 4-6 bulan. Target: 20-60 authority backlinks plus citation + publishing authority. Rp 60-150 juta tiered.
Flow 4 komponen
Apa yang include
- Research scoping + data gathering (original data atau publicly available + analysis unique)
- Research study/white paper writing (20-60 halaman)
- Dataset upload ke Zenodo dengan CC-BY-4.0 license + DOI
- ISBN book format (Tier 2-3 — publisher of record PT Hibrkraft)
- Infographic + visualization design untuk shareability
- Press release + pitch letter untuk 50-100 outlet
- Distribution ke: Indonesian business press (Kontan, Bisnis Indonesia, SWA, Kompas Bisnis), industry publications, academic journals relevant, Reddit + LinkedIn thought leaders
- Pitch ke podcast relevant untuk founder interview opportunity
- Citation monitoring 12 bulan dengan monthly report
Paket dan Harga
Tier 1
Rp 60 juta
4 bulan. Research + study + single format (PDF) + 50 outlet pitch. Target 15-25 backlinks.
- Research scoping + data
- White paper 20-30 halaman
- Zenodo DOI
- 50 outlet pitch (single format)
- Target 15-25 backlinks
- 4 bulan engagement
Paling PopulerTier 2
Rp 100 juta
6 bulan. Research + study + book format (ISBN) + multi-channel. Target 25-40 backlinks.
- Semua dari Tier 1
- Book format dengan ISBN
- Multi-channel distribution (press + podcast + LinkedIn)
- 75 outlet pitch
- Target 25-40 backlinks
- 6 bulan
Tier 3
Rp 150 juta
6 bulan intensive. Research + book + dataset + dedicated PR team. Target 40-60+ backlinks.
- Semua dari Tier 2
- Comprehensive research (50-60 halaman + dataset terpisah)
- Dedicated PR outreach team
- 100+ outlet pitch
- International press outreach (Singapore, Malaysia)
- Target 40-60+ backlinks
- Citation monitoring 18 bulan
Pertanyaan Umum Digital PR Research Study
Apa itu Digital PR Research Study?
Strategi link building dan authority building via original research yang press dan industry akan mention. Bedanya dengan PR traditional: kami bukan sekedar press release — kami produce dataset + analysis yang genuinely newsworthy dan citeable, lalu distribute ke 50-100 target press/podcast/industry outlet. Result: 20-40 authority backlinks dari sources yang otherwise sulit di-reach.
Kenapa ini bridge Publishing + Link Acquisition?
Research study = publishing artifact (DOI, ISBN kalau book-length, ORCID integration). Tapi tujuan utamanya adalah distribusi yang generate backlinks — tujuan link acquisition campaign. Dua objective dalam satu engagement: publishing authority + backlink volume.
Topik research apa yang work?
Topik yang (a) Anda punya data yang kompetitor tidak punya (proprietary dataset), (b) timely (terhubung dengan trend industry), (c) controversial or surprising findings (press love ini), (d) practical insights (readers share). Contoh sukses pattern: "State of X in Indonesia 2026", "Benchmark Report X Industry", "Analysis of Y Trend 2024-2026".
Berapa backlinks yang realistic?
Tier 1: 15-25 backlinks dalam 6 bulan. Tier 2: 25-40 backlinks. Tier 3: 40-60+ backlinks. "Quality" criteria: DA 30+ outlet, editorial mention (bukan sponsored), dofollow (atau nofollow dengan brand mention yang useful). Bukan PBN volume.
Berapa biaya dan breakdown?
Tier 1 Rp 60jt 4 bulan = research + study + 1 format distribution. Tier 2 Rp 100jt 6 bulan = research + study + book format (ISBN) + multi-channel distribution. Tier 3 Rp 150jt 6 bulan = research + study + book + dataset + multi-format + dedicated PR outreach team.
Apakah dataset public?
Ya. Dataset upload ke Zenodo dengan CC-BY-4.0 license — public, citeable, usable for future research (ethical + maximize distribution reach). Research dan analysis ownership stay dengan klien.
Timeline phasing?
Bulan 1-2: research scoping + data gathering. Bulan 3-4: analysis + study writing + design. Bulan 5: DOI minting + pre-launch soft distribution. Bulan 6-12: main PR push + ongoing citation monitoring.
Ingin bundle dengan content strategy?
Research Study + ongoing content + entity work = GEO Package atau Full Stack bundle. Lebih cost-efficient daripada SKU terpisah.